It’s Grow Time
Launching a product is a full company endeavor. It depends on and impacts every part of your business. It’s Grow Time is where we go into more depth about how different decisions - from hiring to funding to communications - impacts and is impacted by your product’s market presence.
Why are we so bad at measuring knowledge worker performance?
We can’t measure knowledge worker productivity with machines. What we really need to improve efficiency are more experienced humans.
The Three Cardinal Sins of GTM
Foundational is a strategic consulting firm that helps high-growth technology companies with all aspects of their go-to-market strategy.
Is this a pivot, an enhancement, a new product, or am I starting a totally new company?
Knowing how your business is changing - in product, in business model, in concept - is key to evolving successfully.
