We help founders and management teams determine which markets to enter, how to resource and plan for successful launches, and set a solid foundation for their marketing efforts with effective Messaging & Positioning.

Principal Jessica Angell Carlson has nearly 20 years of experience bringing transformational technologies to new markets in the mobile payments, ad-tech, ag-tech, and martech industries.

At Foundational, we deliver the best data-backed intelligence to quickly give your team the insights needed to go to market confidently and effectively.